We know everyone always says it, but we’ll add to the chorus: this year really really flew by. 2025 feels like an absolute blur, so we decided to take a little look back at everything we did in the last twelve months—turns out we were very busy! From getting our exercise in, connecting with our PT fam in new ways (hello, Substack!) to doing what we love best: creating beautiful, hard-working products that only get better with time, here’s a glimpse of what our 2025 looked like. There’s so much more to come in 2026, and we’re so excited to share it with all of you. Onward!
1: Let’s start things off with the number of brand new logos we unveiled in 2025. While we may have gone through a handful of iterations, there was one clear winner. We love it, we hope you do too.
3: The bags you absolutely couldn’t get enough of, our Jack, Camo Mimi and Sling bags were our gold, silver and bronze bestsellers this year.
6: That’s how many photoshoots we completed this year, which is pretty impressive when you remember that we’re a tiny (but mighty) bi-coastal team, and sometimes our models try to eat our bags :)
9: We only launched Hold Everything in November, but we’ve already published 9 posts, covering everything from Parisian trips to styling tips. We have a lot more planned in 2026, so stay tuned.
178: That’s the number of products we’ve debuted this year (!). From Little Buddies to Giant Totes, we worked hard to make sure we had something for everyone.
365: When she wasn’t in front of the camera, she was getting her heart rate up! Irene worked out every single day in 2025.
365: A rough estimate, but we think that’s how many Swedish gummies from BonBon she consumed. As we always say, it’s all about finding a balance in life.
1029: As we mentioned, we’re a small bi-coastal team with a lot on our collective plate, so we’re in almost constant communication (good thing we like each other so much!). We met virtually over a thousand times this year, and also had a handful of IRL meet-ups, dinners and brainstorming sessions. And we also brought so many of you along for the ride, because this year…
100k: We reached a six-figure following on YouTube! We’re so grateful for each and every one of you, for investing the time in getting to know us and our story. Here’s to sharing even more with you in 2026.
Thanks for being part of our journey. Happy Holidays, Happy New Year from the PT Team!
Bring on 2026!! Onward!